On the scene in Idaho Falls, Idaho with Potandon Produce

The Packer caught up with Potandon Produce’s Marketing Manager Dan Fitzgerald to discuss the innovation and market penetration behind One Step …. Done!

Potandon Produce Headquarters
Potandon Produce Headquarters
(Photo courtesy Matt Morgan)

The Packer caught up with Idaho Falls, Idaho-based Potandon Produce’s Marketing Manager Dan Fitzgerald yesterday and discussed the innovation and market penetration behind One Step …. Done! which is a pre seasoned microwavable potato.

Potandon is extremely excited about their latest product in the convenience potato market Minute Mashers. The Minute Mashers allow consumers to make mashed potatoes in seven minutes and are offered in three different flavors.

Upcoming Event

Jan. 28–30, 2027  •  Miami Beach, FL

East Coast Produce Expo 2027

Three days of BizMatch+ meetings, trade show and networking at an iconic new location. Plan your trip:

View the agenda ›

Sessions, speakers and the first look at the Fresh Trends Consumer Report.

Explore the venue ›

Fontainebleau Miami Beach. Discounted $409 room rate through Jan. 5.

The Packer logo (567x120)
Get Daily News
GET MARKET ALERTS
Get News & Markets App