Lisa (Davis) Corrigan is the latest addition to the Sunview Marketing team as director of retail development; the company says her strength in this space will enhance retail relationships and strategically build new business opportunities.
“We are thrilled to welcome Lisa to our team. Her expertise in value-added sales and category management will be instrumental in advancing Sunview’s dedication to leading the table grape category and delivering customer-centric sales efforts,” Mitch Wetzel, vice president of sales and marketing for Sunview Marketing, said in a news release.
The company said Corrigan brings a wealth of experience to her new role, having served as the director of marketing for Prima Wawona and the director of business development for Bonduelle Fresh Americas. With over 20 years in the fresh produce industry, she has held various key positions, including marketing director, vice president of sales (West), business development and agriculture customer relations. Her extensive experience has allowed her to build strong industry connections and lasting friendships, the release said.
Corrigan holds a double major in landscape architecture and agriculture business management with a concentration in marketing, which she earned at Cal Poly in San Luis Obispo, Calif. She served as vice chair for the former Produce Marketing Association’s Fresh Summit Committee in 2013 and chaired the committee in 2014. She also served on the former United Fresh Produce Association Marketing Expertise Committee and served on International Fresh Produce Association’s Marketing Council.
