The Produce for Better Health Foundation is challenging consumers to eat more produce during September, National Fruits and Veggies Month, and is giving advice on how to achieve that.
The theme for the month, Have a Plant — Food Rooted in a Better Mood, reflects the PBH’s consumer call to action, Have a Plant. The consumer program, which succeeds Fruit and Veggies — More Matters, aims to inspire consumers with actionable and realistic steps to connect with eating fresh produce with feeling happier and healthier, according to a news release.
The PBH has seven steps to show support for National Fruits and Veggies Month:
- Join the Have a Plant Movement by visiting its website, https://fruitsandveggies.org/join-the-movement/;
- Wear a Have a Plant T-shirt, available at Bonfire.com;
- Follow PBH’s social channels to learn more about Fruits and Veggies Month, from PBH’s Ambassadors in Action;
- Take the Have a Plant Pledge, committing to adding one or more fruit/vegetable, and share through #haveaplantpledge;
- Share the message on social media by challenging friends and family members to be involved in National Fruit and Veggies Month;
- Chat with PBH Fruit and Vegetable Ambassador in Action Beau Coffron at a Twitter party at 2 p.m. Eastern Sept. 17, with the hashtag NFVM2019; and
- Enter weekly contests for $150 gift cards through the month of September.
“We know many industry stakeholders and consumer-facing influencers look forward to September as a prime time to focus on categorically promoting fruits and vegetables to consumers, ultimately for the public good, and this year, PBH has an invigorating story to share with the new Have A Plant Movement,” Wendy Reinhard Kapsak, PBH president and CEO, said in the release. “The time is now to celebrate food rooted in a better mood with everyone’s favorite plants – fruits and veggies.”
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