TIPA adds new VP, general manager

Rodrigo Castaneda, who joins the company with more than 25 years of experience in various industries, is expected to help expand the company’s presence.

Rodrigo Castaneda, TIPA
Rodrigo Castaneda, TIPA
(Photo courtesy of TIPA)

TIPA, a global compostable packaging solutions provider for food and fashion, has appointed Rodrigo Castaneda as vice president and general manager of North America.

Castaneda will look to drive an increase in its share of the compostable packaging market as demand grows for alternatives to plastic packaging and eco-friendly solutions, the company said in a news release. He has more than 25 years of experience in the food and beverage, home and personal care, pet nutrition and apparel and textile industries.

TIPA said Castaneda brings relationships with global and regional fast-moving consumer goods, consumer packaged goods, retailers and packaging manufacturers.

“I am thrilled to join TIPA and lead the company’s North American expansion, enhancing local access to compostable packaging,” Castaneda said in the release. “TIPA’s innovative approach is a foundational component of the growing movement aimed at making compostable packaging as ubiquitous as curbside recycling, fostering a sustainable future for our communities and the planet.”

The Packer logo (567x120)
Related Stories
While compostable packaging offers promising circular sustainability for produce, widespread adoption remains constrained by higher costs and performance trade-offs.
Following CEO Neal Carter’s recent buyback of Okanagan Specialty Fruits, the Arctic apple developer has bolstered its executive lineup with internal promotions and the appointment of an industry veteran as vice president of sales and marketing.
Several deadlines set by California’s SB 54 — the Plastic Pollution Prevention and Packaging Producer Responsibility Act — have come and gone, but some producers impacted by the controversial legislation still question its feasibility.
Read Next
At Newtopia Now, Whole Foods Market leaders revealed how emerging brands can win shelf space through story-driven packaging, practical product innovation and data-backed pitch strategies.
Get Daily News
GET MARKET ALERTS
Get News & Markets App