Trent Bishop joins J&D Produce as VP of sales

Trent Bishop is the new vice president of sales for J&D Produce, Edinburg, Texas, and its Little Bear Brands line of products.

3F44F430-BBB1-4BCE-88EEBEF3045300D2.png
3F44F430-BBB1-4BCE-88EEBEF3045300D2.png
(File photo)

Trent Bishop is the new vice president of sales for J&D Produce, Edinburg, Texas, and its Little Bear Brands line of products.

Bishop has a background in vegetable and citrus sales in the Rio Grande Valley, starting in the early 1990s. He most recently was a founding member and vice president of sales at Lone Star Citrus Growers, Mission, Texas, which opened in 2007. Before that, Bishop was sales manager at Healds Valley Farms in Edinburg.

“We are thrilled to have the opportunity to bring someone of Trent’s caliber and experience to help solidify J&D’s future plans for growth and success,” Jimmy Bassetti, president and CEO of J&D Produce, said in a news release.

Bishop has worked at I. Kunik Co. Inc., McAllen, Texas, and Golden Valley Distributors, in sales, but was promoted to president when the company was acquired by Foodsource LLC, working in the McAllen office. He also was in sales at Duda Texas, operating as Valley Onions Inc.

“Over the last few years, we have done a tremendous amount of work in preparing our organization for sustained growth and success,” James Bassetti, vice president of operations at J&D Produce, said in the release. “Trent is going to fill a critical role in those plans, refining processes and developing programs that fulfill our customers growing needs, now and into the future.”

Related stories:

J&D Produce rolls out HoneySweet marketing plan

J&D Produce hires director of food safety

The Packer logo (567x120)
Related Stories
Following CEO Neal Carter’s recent buyback of Okanagan Specialty Fruits, the Arctic apple developer has bolstered its executive lineup with internal promotions and the appointment of an industry veteran as vice president of sales and marketing.
The former head of Kopke Fruit transformed North American grocery shelves by pioneering counter-seasonal supply chains and establishing the Delaware River ports as the premier hub for South American produce.
The executive assumed the role in July, leading a new phase for the trade association’s U.S. commercial office focused on advancing institutional relations and promotional work for Chilean fruit.
Read Next
USDA estimates point to a 2026 apple crop down 7% year-over-year and 3% off the five-year average due to severe weather, though key producing states have opted out of early adjustments to await post-harvest counts in December.
Get Daily News
GET MARKET ALERTS
Get News & Markets App