The U.S. Apple Association has promoted Christopher Gerlach to vice president of insights and analytics.
Gerlach joined USApple in July 2020 as the director of industry analytics. The association said during his four years in the role, he has drawn on his strong economic and data analysis skillset to prepare proprietary reports, webinars and presentations that offer business intelligence to the apple industry.
“When Chris joined USApple, he immediately immersed himself in our shared vision of discovering, analyzing and reporting data that are helping apple industry participants make better decisions,” Jim Bair, president and CEO of USApple, said in a news release. “Some of these data have never before been discovered or shared. From his storage reports to our proprietary Newton database to his market webinars that draw large audiences, Chris is adding value to USApple membership, especially during a time when the industry is fighting economic headwinds. His new title is intended to reflect his many valuable contributions.”
The association said a unique skill Gerlach has is to turn complex information into clear insights. He synthesizes data to reveal trends with clarity, and he uses easy-to-understand graphics and charts to present data he analyzes, according to USApple.
“My goal is to provide actionable insights that empower our members to navigate challenges and opportunities within the industry,” Gerlach said in the release. “I’m excited to continue this work, uncovering new data and trends that support the success of apple growers and marketers.”
USApple said Gerlach’s data and charts augmented its government affairs and media relations strategies when meeting with White House officials, members of Congress or reporters.
Before joining USApple, Gerlach served as director of research for the International Council of Shopping Centers where he was responsible for generating original economic research on the $6.7 trillion retail real estate industry. He holds a master’s degree in regional planning from the University of North Carolina and an MBA from the George Washington University School of Business.
