USApple has chosen Lynsee Gibbons as its new director of communications.
Gibbons, who will start May 23, has a background in food advocacy work that will help the association advance its goals, according to a news release.
“Lynsee is a powerful addition to the USApple team. Her professionalism, energy, skillset and experiences will contribute greatly to the continued success of this association and its role as the national voice of America’s favorite fruit,” USApple President and CEO Jim Bair said in the release.
Prior to this new role, Gibbons was a manager of corporate marketing and communications at Golden Key Group, where she started and directed the professional services company’s in-house marketing and communications team. Before that, she spent nearly a decade at the National Fisheries Institute, where she held multiple communications roles over her tenure. In addition to a traditional media profile, she launched and managed the association’s multimedia and digital operations.
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“I’m thrilled to join the dynamic USApple team,” Gibbons said in the release. “My heart is in advocacy work, and I look so forward to getting to know USApple members and helping advance the goals of such an iconic industry. Communicating the fundamental importance of things like nutrition, agricultural labor, and trade are just a few of the things that drew me to the position.”
Gibbons will now manage a portfolio of policy, consumer and crisis communications. She will develop valuable tools and resources for USApple’s membership and oversee the NextGen Fellowship program and Apples4Ed, the organization’s signature school grant program, according to the release.
Gibbons holds a bachelor of arts in corporate communications from James Madison University’s School of Media Arts and Design.
The U.S. Apple Association (USApple) serve the needs of the apple industry, representing it on national issues, increasing the demand for apples and apple products and providing information on matters pertaining to the industry.
