West Pak Avocado hires Leonard Cueva

Murrieta, Calif.-based West Pak Avocado has hired Leonard Cueva as the company’s senior vice president of finance.

Cueva
Cueva
(Photo and logo courtesy West Pak; graphic by Amelia Freidline)

Murrieta, Calif.-based West Pak Avocado has hired Leonard Cueva as the company’s senior vice president of finance.

Cueva brings expertise in strategic business development, corporate finance, mergers and acquisitions, and financial modeling, according to a news release.

Previously, Cueva was vice president of finance at C.R. Laurence, which is a manufacturer and supplier of architectural glazing systems, according to the release.

He has a B.A. degree in international business from California State University of Fullerton, an MBA from Pepperdine University and has Leadership Development Alumni Status at Harvard Business School, according to the release.

“We are pleased to welcome Leonard to West Pak and look forward to tapping his vast financial and international business expertise,” Mario Pacheco, CEO of West Pack Avocado, said in the release.

Cueva will support West Pak’s business plan to meet its annual and long-term strategic objectives with proactive modeling and insightful analysis, according to the release.

“It’s a great privilege to be joining West Pak Avocado, especially at this unique juncture in its history,” Cueva said in the release. I’ve long admired the company culture established by its founders. The company has positioned itself well with a commitment to customer service levels unparalleled in the industry.”

The Packer logo (567x120)
Related Stories
Adam Lynch, regional manager at L&M Farms, will serve a two-year term as chair, while Eric Hopkins was named vice chair at the association’s annual meeting.
CPG veteran Natalie Barber Halpern joins the indoor farming leader alongside a new strategic sales partnership to expand retail distribution and scale its national footprint.
Mike Forbes draws on leadership at Alter Eco, Procter & Gamble and California Olive Ranch to harness TikTok influencers, clean eating and global culinary partnerships.
Read Next
Findings from The Packer’s 2026 Sustainability Insights report highlight the severe financial strain on specialty crop growers as retail prices fail to keep pace with production expenses.
Get Daily News
GET MARKET ALERTS
Get News & Markets App