WP Rawl has promoted Christine Jackson to director of sales and marketing for the Pelion, S.C.-based grower, processor and shipper of leafy greens.
Jackson, who has more than 22 years of produce industry experience, has been a driving force behind WP Rawl’s growth and innovation, the company said. She previously served as senior manager of marketing and product development, where she led the company’s marketing and communications strategies, as well as R&D for new products.
In 2016, Jackson spearheaded the creation of WP Rawl’s in-house marketing department, laying the foundation for the company’s branding and promotional efforts. The company said it has launched multiple products and executed impactful internal and external marketing campaigns under her leadership.
In recognition of her contributions to the fresh produce industry, Jackson was honored as a Produce Business 40 Under 40 recipient in 2024. The award recognizes the industry’s most promising young leaders under the age of 40, highlighting her influence and impact in fresh produce marketing, product development and leadership, according to the news release.
As part of its leadership team, WP Rawl said Jackson plays a key role in shaping companywide initiatives and driving strategic growth. Her passion and commitment to the industry help ensure that millions of consumers have access to fresh, high-quality leafy greens each year, the company said.
“Christine’s leadership and years of experience have been invaluable to WP Rawl,” said Ashley Rawl, vice president of sales, marketing and product development. “She has a deep understanding of our business, our customers and the ever-evolving produce industry. We are thrilled to see her take on this expanded role and are confident that she will continue to elevate our brand and strengthen our market presence.”
As director of sales and marketing, Jackson will continue to expand WP Rawl’s market presence, strengthen customer relationships and drive innovation within the fresh produce category, the company said.
Jackson earned a double major in marketing and management from the University of South Carolina in 2011.
