New York apples have a number of winning attributes, and the Apples from New York is touting all of them, said Cynthia Haskins, president and CEO of the Fishers, N.Y.-based New York Apple Association, branded as Apples from New York.
Haskins said marketing efforts are stressing that New York apples represent a healthy snack and meal companion.
In addition, she said New York apples can lower distribution costs and improve sustainability metrics for retailers in Eastern cities, in comparison with sourcing Western U.S. fruit.
Apples from New York is also telling the grower story through spotlighting several growers. Another marketing push, she said, is telling the flavor profile story through social media and digital platforms.
New York apples have earned a strong reception this season, Haskins said.
“As more and more retailers merchandise and market Snapdragon apples, this variety has a growing fan base,” she said.
