Immokalee, Fla.-based Ark Foods has a pilot project that will expand its activities into the fruit industry with the trial of four specialty watermelon varieties, selected for their convenient size and sweetness, according to a news release.
The company says it plans to release the new watermelon varieties at the start of the new year.
“Watermelons are an immensely popular fruit that offer plenty of room for innovation,” Noah Robbins, founder and CEO of Ark Foods, said in the release. “After careful consideration, we have chosen the right fruit as our first addition to our product offerings that will inspire excitement and curiosity in the produce section.”
The Ark Foods R&D team is eager to offer modern shoppers multiple watermelons that are small yet big in flavor, according to the company.
Watermelons are typically in highest demand during the summer months but have become popular beyond that. The company says it aims to offer the watermelons year-round, based on trial results and consumer receptivity in the market.
Ark Foods plans to begin its soft regional launch of personal-size watermelons in January 2024, appearing in select retail stores, according to the release. As the pilot program grows, shoppers will soon see Ark Foods’ watermelons at produce departments nationwide, the release said.
“Our expansion into fruit is a resounding testament to our dedication to offering consumers a kaleidoscope of fresh and diverse produce options,” Robbins said. “With this venture, Ark Foods will solidify its position as a forward-thinking company with a mission to provide accessible food choices that excite you about veggies (and now fruits!) and the clean-eating benefits they provide.”
