Avocados from Peru has teamed with the World Champion Los Angeles Rams as its official avocado and superfood.
In celebration of the partnership, now through Oct. 24, 2022, fans will have an opportunity to win an Avo-Rams custom electric vehicle, a trip to the iconic Machu Picchu in Peru, and a VIP Rams gameday experience. Fans can enter the Avo-Rams EV Sweepstakes by visiting therams.com/avocados.
Three finalists will be announced on Oct.30, during the pregame of the Rams vs. the San Francisco 49ers game at SoFi Stadium.
Additionally, the Rams will release the team’s Official Guacamole Recipe, highlighting its official superfood on the “So Yummy!” social media channels to commemorate National Guacamole Day on Sept. 16.
“Avocados from Peru is honored to be the official avocado and superfood of the Los Angeles Rams. We are excited to partner with the World Champions on this unique and monumental sweepstakes, which includes other activation elements that truly make this the first of its kind marketing partnership,” said Xavier Equihua, president and CEO of the Peruvian Avocado Commission, in a release. “Avocados are a key ingredient of the football gameday experience for many fans and our launch of the Rams Official Guacamole Recipe will provide the perfect addition to any tailgate or homegate.”
The partnership also includes a robust digital and physical brand awareness activation campaign, said AFP, including banner ads on the Rams Mobile App, a custom vehicle display in American Airlines Plaza on Rams gamedays, radio advertising in both Rams English and Spanish radio broadcasts, and additional digital content promoting guacamole recipes with AFP avocados.
“The Rams are excited to partner with Avocados from Peru this season,” said Jen Prince, chief commercial officer of the Los Angeles Rams. “The full slate of programming was thoughtfully designed to celebrate health and the environment while delivering a unique experience for fans on gamedays and beyond. We’re very eager to see this come to life.”
Avocados from Peru avocados will also be available to purchase for a limited time this football season in select Albertsons, Vons and Pavilions locations in Southern California. Albertsons/Vons/Pavilions is the official grocery partner of the Los Angeles Rams.
