Baloian Farms, Fresno, Calif., is beginning its Coachella, Calif., bell pepper harvest, alleviating a tight supply situation in March.
Baloian Farms and Coachella grower Belk Farms are in their 32nd season supply bell peppers together, according to a news release.
“Our supply position for the last month out of Mexico has been challenging,” CEO Tim Baloian said in the release. “We had to be very strategic with our harvest in order to keep our customer base serviced. The addition of our Coachella program will make for more stable supplies and provide opportunities for promotions.”
The Coachella harvest last through June, and production shifts north to Bakersfield, Fresno, Stockton, Hollister and Oxnard.
“Producing year-round supplies of fresh vegetables takes creative engineering and the cultivation of close family collaborations throughout the state,” Baloian said in the release. “I’m grateful to be working with the best farming families in California.”
As the COVID-19 crisis reshapes consumer demand, retailers have been requesting more value pepper packs.
“Our retail customers have asked us for something creative in a value pack to offer their customers during these tough times,” Jeremy Lane, Baloian Farms sales manager, said in the release. “Fortunately, we have an extensive bag program already in play to address the value proposition.”
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