Santa Paula, Calif.-based California-based Calavo Growers is celebrating its Peruvian partner, the Viru Group, to commemorate their alliance and milestone anniversaries.
Viru, a leading international food group marking its 30th anniversary, has been Calavo’s supplier of Peruvian avocados since 2015, according to a news release.The collaboration is highlighted by updated co-branded cartons featuring both Calavo and Viru logos.
The relationship provides a steady supply of high-quality Peruvian avocados during the crucial transition period in Mexico’s avocado seasons (May to September), the release said.
Privately held Viru boasts three business segments: fresh, frozen and processed foods. It operates over 30,000 acres of land, owns 10 production facilities and employs over 17,000 people, exporting to more than 50 countries, the release said. Viru says it expanded its fresh produce offerings in 2011 by introducing avocados, which quickly became a cornerstone crop.
“Calavo has been instrumental in the growth of our avocado program,” Viru CEO Yoselyn Malamud said in the release. “The mutual trust and confidence between our teams are invaluable as we plan for further expansion. Calavo shares our passion for the avocado business and has the expertise to support our ambitious goals.”
As a vertically integrated company, Viru says it ensures optimal freshness and efficient logistics by strategically locating its facilities near its fields and orchards, equipped with advanced technology.
“At Viru, we operate as one unified entity, ensuring consistent quality across all our products,” Malamud said. “Our commitment to stringent food safety standards and employee well-being is unwavering.”
Malamud said the company works today “with tomorrow in mind,” noting the company is committed to the United Nations’ 17 Sustainable Development Goals.
Striving to become a 100% green company, Viru says its vision includes environmental initiatives like reducing consumption and implementing a circular economy for avocados. By using discards for frozen products, avocado oil or compost, Viru minimizes waste, the release said.
In addition, Viru’s dedication to social responsibility is evident in their consecutive five-year reign as Peru’s No. 1 Great Place to Work, the release said. The company says it invests heavily in employee and community well-being through daycare facilities, educational programs, healthcare initiatives, and financial support.
“Our people are our most valuable asset,” Malamud said. “We are incredibly proud to be recognized as a top employer, and we take seriously the responsibility to maintain that standard.”
Mike Browne, executive vice president of sales and operations for Calavo, said the marketer embraces partnerships.
“Reaching 100 years as a trusted avocado supplier is a testament to the contributions of many people and industry partners,” Browne said in the release. “Our tremendous alliance with Viru is a shining example. Their commitment to quality standards, sustainability practices, vertical integration and passion for avocados aligns perfectly with Calavo’s values, paving the way for continued growth in our Peruvian avocado program.”
As Calavo and Viru enter another season, the companies say they remain committed to delivering exceptional avocados to consumers while upholding the highest standards in quality, sustainability and social responsibility.
