Fresha debuts new packaging for carrots

Morris, Minn.-based Fresha, a grower, packer and shipper of carrots, says it has updated its packaging with a modern and vibrant look.

The company said the packaging update reflects Fresha's core values of quality, innovation and customer satisfaction. 

“Crafting our new packaging was an intricate process, aimed at ensuring our carrots not only stand out on the shelf but also convey the excellence that our customers know,” said Matthew Wulf, vice president of sales and marketing, said in a news release.

Updates include its matchstick carrots, shredded carrots, carrot chips, organic whole carrots, whole carrots, baby-cut carrots, organic baby-cut carrots, baby petite carrots in a microwavable bag, organic baby petite carrots in a microwavable bag, Minnies supersweet mini carrots and organic Minnies super sweet mini carrots.

“These vibrant new packages will undoubtedly make our carrots pop. It's important to emphasize, that although our packaging may have a fresh new look, inside, you'll still find the same sweet, crisp, and delicious carrots,” Wulf said. “The refreshed design is a representation of a new chapter for Fresha as we launch our year-round program.”