Gallup: 4% of U.S. consumers identify as vegetarian, 1% as vegan

Despite an increase in plant-based meat substitutes, Gallup reported that trend has not coincided with a rise in the percentage of consumers who identify as vegetarian or vegan.

Produce section in a New Jersey supermarket
Produce section in a New Jersey supermarket
(Photo courtesy New Jersey Department of Agriculture)

Showing little change from five years ago, a new poll by Gallup finds that 4% of Americans say they are vegetarian, with 1% identifying as vegan.

Gallup reports the findings are similar to its consumer polls in 2012 and 2018.

However, the July 3-27 poll showed a lower percentage of self-identified vegetarians compared with the earliest consumer polling in 1999 and 2001, when 6% identified that way, according to a summary of the research published on the Gallup site.

Less than 1% of U.S. adults say they are both vegetarian and vegan, according to the July Gallup poll.

In previous polls, Gallup found that political liberals and lower-income adults were among the subgroups most likely to be vegetarian, and that remains the case in the latest update, according to Gallup.

“Nine percent of liberals today are vegetarian, higher than in any other key subgroup Gallup analyzed, and three times the rate of political moderates and conservatives,” Gallup said in a summary of the poll.

Lower-income Americans (7%) are about twice as likely as middle-income (4%) and upper-income (3%) Americans to be vegetarians, the poll found.

Women (6%) are more likely than men (2%) to say they eat a vegetarian diet, Gallup reported.

Despite an increase in plant-based meat substitutes, Gallup reported that trend has not coincided with a rise in the percentage of consumers who identify as vegetarian or vegan.

“Americans who reported a reduction in their meat consumption typically cited health and environmental reasons for doing so,” Gallup said in a summary of the poll. “But these changes have not been met with an increase in Americans’ adoption of vegetarian or vegan diets, as less than 5% of U.S. adults follow either eating approach.”

The Packer logo (567x120)
Related Stories
The board has rolled out Cinco de Mango campaign initiatives, as well as released multiple studies, including one that examines the impact of mangoes on prediabetic adults and overweight adults.
Industry veteran Kim White will lead global operations and strategic partnerships as the ag tech firm transitions from research.
The Packer’s annual consumer survey takes a deep dive into commodities, exploring shopper habits, preferences and more to offer actionable insights that grow businesses.
Read Next
The Canadian province looks to a massive acreage expansion to serve as an export-quality powerhouse while driving domestic sales at home.
Get Daily News
GET MARKET ALERTS
Get News & Markets App