Increased acreage for California spring strawberries

( )

2021 is shaping up to be a big year for California strawberries.

The California Strawberry Commission’s acreage survey, released in December, showed that total California strawberry acreage for 2021 is 36,487 acres. 

California strawberry acreage planted in the fall, which produces fruit during the traditional winter, spring and summer seasons, was reported at 28,407 acres, up 5.7% compared with the previous season.

By district, Salinas-Watsonville accounts for 43% of the state’s winter/spring/summer acreage, compared with 36% for Santa Maria, 20% for Oxnard and just 1% for Orange County/San Diego/Coachella.

California strawberry shipments are expected to peak in early May, with the state’s shippers projected to ship 10 million or more trays in a week, said Chris Christian, senior vice president of the California Strawberry Commission.  

“It looks like we will be at 10 million trays per week in early May, but we can expect 9 to 10 million trays per week for several weeks,” she said.

About 15% of California’s strawberry output is exported, Christian said.

Organic importance

Total California organic strawberry acreage reported for 2021 is 4,684 acres, which is about 12.8% of total state acreage.

Christian said organic output reached a record in 2020, and acreage for 2021 is about the same as a year ago.

Organic acreage is holding its share as a percentage of the total acreage, she said.

Variety mix

For 2021, the report said the variety mix continues to evolve, but with more modest changes in yield than were experienced from
2014-18. 

“Combined with warm, dry weather patterns common to La Niña conditions, there is a possibility of higher-than-projected volume in early spring (March) to early summer (June),” the report said.

Increased acres, higher yielding varieties, and optimum weather may provide an opportunity for supply to meet high levels of consumer demand that are expected through 2021, the report said.

Peak volume is projected to be greater than 2020, at 10 million trays per week in early May, the report said.

California strawberry acreage planted in the summer of 2021, which will produce during the fall season, is projected at 8,080 acres, according to the report. All of the summer planted acreage is in Oxnard and Santa Maria.

University of California varieties represent 61.3% of the state’s acreage, while proprietary varieties represent 36.8%, according to the report. Other publicly available varieties represent 0.2%.

 

Latest News

FMI reveals 2024 Store Manager Award finalists
FMI reveals 2024 Store Manager Award finalists

FMI reveals 2024 Store Manager Awards finalists, highlighting exceptional sales, leadership and community service, with a People's Pick competition opening April 29th and an award ceremony on May 9th.

Oppy partners with company to build geothermal-powered greenhouse
Oppy partners with company to build geothermal-powered greenhouse

Deep Earth Energy Production Corp. is set to develop Canada's first-ever geothermal power facility at the province of Saskatchewan’s U.S. border.

Stemilt: California cherry promotions lining up strong starting May 23
Stemilt: California cherry promotions lining up strong starting May 23

Retailers can capture significant California cherry sales by promoting “pedal to the metal” to the end of the season, says Brianna Shales, marketing director for Stemilt Growers.

Farm Aid Ramps Up Mental Health Resources to Help Farmers
Farm Aid Ramps Up Mental Health Resources to Help Farmers

Mental health support services are hard to find in rural areas. Did you know 90 million people live in designated Mental Health Professional Shortage Areas? To further complicate matters, stress among farmers is growing.

DelFrescoPure tomatoes to make CPMA debut
DelFrescoPure tomatoes to make CPMA debut

DelFrescoPure says its Original Cherry Tomatoes on the Vine will make their Canadian entrance, celebrating both flavor and sustainability.

U.S. cold storage market expected to grow at a double-digit clip through 2031
U.S. cold storage market expected to grow at a double-digit clip through 2031

A research report from Skyquest released this year forecasts the U.S. cold storage market will grow from $43.2 billion in 2023 to $118.8 billion by 2031.