Lone Star Citrus, Mission, Texas, is promoting Winter Sweetz grapefruit with Sweeter in Texas, a sweepstakes celebrating the state’s red grapefruit season into the new year.
The company is promoting Sweeter in Texas through its website, messages on Kwik Lok bag closures, on social media platforms, influencers and e-mail marketing, according to a news release.
“This season’s harvest is one of our very best yet and we are thrilled to share our excitement to ignite demand this year by way of this sweepstakes,” April Flowers, director of marketing, said in the release. “Our grapefruit has been producing low acid with a brix over 10, creating a very nice brix-acid ratio and great flavor, making it the perfect sweet treat for shoppers to enjoy through the holiday.”
The sweepstakes, which began Dec. 15, lasts for a month.
Each week of the promotion, two entries will be randomly selected to receive a carton of Winter Sweetz grapefruit. One grand prize winner receives a $500 Amazon gift card, according to the release.
A lighter bloom in the Rio Grande Valley grapefruit groves allowed the fruit to grow one to two sizes larger on average, compared to last season’s fruit, according to the release.
