Sunkist Growers has launched a refreshed sunkist.com experience, introducing a new digital platform built around a simple idea: Welcome to the Co-op.
The new experience invites consumers to connect more directly with the growers, the fruit they grow and the everyday moments that define Sunkist — bringing the cooperative story to life through immersive content, visual storytelling and a more dynamic, user-friendly design, the company says.
Through grower spotlights, recipes, seasonal inspiration and lifestyle-driven content, the platform aims to bring the people and groves behind Sunkist citrus to life in new ways for today’s digital audience. Sunkist says the platform also supports customer engagement by helping drive citrus discovery, usage inspiration and year-round category relevance.
Reflecting the brand’s “Good Fruit. Good People.” ethos, the platform highlights the people, purpose and products behind Sunkist citrus while reinforcing its role in daily life.
“The new sunkist.com experience is designed to do more than tell our story — it’s meant to inspire citrus usage and strengthen how consumers connect with the Sunkist brand throughout the shopper journey,” says Cassie Howard, senior director of category management and marketing for Sunkist Growers. “By pairing seasonal inspiration, educational content, grower storytelling and engaging digital experiences, we’re creating new opportunities to connect consumers with citrus while supporting year-round customer engagement.”
As the nation’s longest-standing citrus cooperative, the Valencia, Calif.-based Sunkist says it continues to evolve how it connects its more than 1,000 growers with consumers to meet changing market demands.
Developed in partnership with MJR Creative Group, the refreshed platform blends that heritage with a modern, digital-first approach, positioning sunkist.com as a year-round destination for citrus discovery, education and inspiration.
The refreshed website also introduces Segments, a dedicated content destination on sunkist.com featuring grower stories, wellness content, recipes and lifestyle inspiration. Updated regularly with new articles and resources, Segments creates new opportunities for consumers to engage with the Sunkist brand throughout the year.
In addition to editorial content, the enhanced site offers practical tools and resources designed to help consumers incorporate citrus into everyday routines. The refreshed site also introduces a more modern, mobile-friendly design, incorporating video, photography and interactive content to create a more engaging and intuitive user experience.
The platform supports Sunkist’s full citrus portfolio, with content designed to highlight in-season varieties year-round. Consumers can explore currently available offerings, including navel oranges, lemons, California mandarins, California Star Ruby grapefruit, organic citrus, and specialty favorites such as cara cara and blood oranges.
By aligning digital storytelling with seasonal programs, the new sunkist.com experience seeks to engage consumers, inspire citrus usage and reinforce seasonal relevance throughout the year.
