Oxnard, Calif.-based Mission Produce Inc. will be rolling out the second part of its “Discover the Mission Advantage” campaign to highlight its diversified global sourcing strategy.
The campaign will be highlighted at the company’s booth (No. 606) at the Dec. 5-7 New York Produce Show, according to a news release.
Mission Produce says it holds long-standing relationships with top growers around the world, is vertically integrated in four premium growing origins and implements precision farming to provide a year-round supply of high-quality avocados and mangoes.
“Mission Produce follows the avocado and mango seasons around the globe, sourcing from two or more origins year-round to be a reliable supplier to our partners,” Keith Barnard, vice president of global sourcing, said in the release. “Our strategy is unparalleled in our industry, enabling us to supply billions of high-quality, ripe avocados across 25 countries.
“Our sourcing teams are in constant communication with our grower partners, securing the highest quality fruit when available, traveling to our growing regions, and analyzing crop quality before we accept the fruit into our supply chain,” he continued. “On our vertically integrated farms, we treat our trees with premium care all year long to promote a successful harvest.”
Mission Produce says it is vertically integrated in Peru, Colombia, Guatemala and South Africa, with additional sourcing capabilities in California, Mexico, Chile, the Dominican Republic, Brazil, Ecuador and more. On Mission-managed farms, the company uses precision farming to grow more with less, leaning on advanced technology and grower expertise to grow healthy, high-producing trees, the release said.
“Because of our supply diversification, our partners can say ‘goodbye to supply gaps’ — we keep their shelves stocked and shoppers happy,” Diana McClean, director of marketing and communications, said in the release. “Through our ‘Discover’ campaign, we aim to share the hard work our teams do to differentiate Mission as a supplier and promote our partners for success upon delivery.”
Mission Produce is currently sourcing avocados from Mexico and Colombia and sourcing mangoes from Brazil, Ecuador and Peru, the release said. In February, Mission is expected to begin harvest of its own mango farms, destined for markets in the U.S., the U.K. and Europe.
