Oxnard, Calif.-based Mission Produce Inc. has shared what it calls its most diverse summer sourcing strategy yet ahead of the West Coast Produce Expo, May 30 to June 1, in Palm Desert, Calif.
With a plentiful California season and expanding grower relationships in Mexico, Mission Produce says it is leveraging its global sourcing capabilities to supply avocados and mangoes from California, Mexico, Peru and Colombia this summer.
“With Mission’s diversified sourcing strategy, we are in a prime position to supply our customers with the ‘cream of the crop’ across our global growing network,” Diana McClean, director of marketing, said in a news release. “As the go-to supplier, we leverage our deep-rooted grower relationships and state-of-the-art infrastructure to provide a reliable, year-round supply of high-quality avocados and mangoes.
“And as the go-to strategic partner, we pull our products through at retail with data-driven programs that support avocado and mango category growth,” McClean continued. “At WCPE, I look forward to connecting with our customers and industry partners to share where we’re seeing the strongest avocado and mango opportunities this summer.”
Mission Produce sources avocados and mangoes from more than 14 origins year-round, according to the release. The company recently updated its sourcing webpages for California, Mexico and Peru to describe the many benefits of each origin for its avocado and mango programs.
“When it comes to avocado opportunities, bags continue to be a trending topic as one of the key drivers of the category,” McClean said. “In a recent study by the Hass Avocado Board, bagged avocado dollar sales increased by 68% from 2019 to 2022, now making up nearly 25% of total avocado category dollars. Bags are becoming an increasingly important part of a successful avocado program — and they happen to be a profitable way to leverage supply availability from our diverse sourcing regions.”
Mission Produce says its consumer-friendly bagged avocado offerings include various counts of World’s Finest (conventional and organic), Jumbos, Minis (conventional and organic), Gems, and Emeralds in the Rough. Mission Produce uses high-quality avocados from California, Mexico, Colombia and Peru to fill bag programs, the release said.
At the West Coast Produce Expo, Mission Produce says it will showcase its World’s Finest avocados and Minis avocados bags in both conventional and organic, as well as its round mangoes from Mexico at booth No. 609.
Email SalesReps@missionproduce.com for more information or to schedule a meeting.
