Yuma, Ariz.-based Natural Delights is using an extensive network of registered dietitians to help grow demand for Medjool dates.
In the last year, Natural Delights has added 500,000 new consumers to the brand thanks to its extensive marketing efforts, according to a news release. Part of that growth is related to a significantly expanded registered dietitian program, according to the release.
“Growing the category has been a priority for the brand and our growers since day one, so partnering with experts and influencers in the health and wellness space is a strategic part of our ongoing marketing efforts,” David Baxter, director of marketing for Natural Delights, said in the release. “Whether they are sampling our products in-store or at their local hospitals, or sharing online and via television segments, we are extremely grateful that they use their trusted voices to help us grow the brand, and ultimately household penetration.”
In 2022, Natural Delights has created several new downloadable resources on the most requested topics of gut health, pregnancy health, diabetic health, and more, according to the release.
Registered dietitians with expertise in each area authored the resources and produced corresponding video content to be shared on social media and the brand’s growing YouTube page.
In addition, the release said Natural Delights works closely with media and influencer dietitians to reach shoppers with relevant content to help people make healthier choices throughout the year.
Most recently, the brand partnered with Carissa Galloway and Amy Goodson to talk about National Nutrition Month and why Natural Delights products are the perfect healthy (and tasty) addition to snacks and meals, according to the release.
“Natural Delights is a dream brand to work with as a registered dietitian because their product is so widely available and I trust the quality since I’ve been eating them for years,” Amy Goodson, MS, RD, CSSD, LD, said in the release. “Most people don’t realize that Medjool dates are a whole fresh fruit and that they boast of so many nutritional benefits. I love that Natural Delights partners with registered dietitians to help set the record straight about this naturally sweet, wholesome (and, might I add, delicious) fruit.”
For more information on the marketer’s health & wellness resources, visit naturaldelights.com.
