Oppy is awaiting the arrival of a new crop of Southern Hemisphere Envy apples alongside a diverse range of year-round varieties, company officials say.
The marketer expects a smooth transition between domestic and import growing seasons. Anticipating a successful campaign ahead with a seamless supply chain spanning Washington, New Zealand, South Africa and Chile, Oppy projects to have a consistent and reliable source of apples to meet demand, according to a news release.
“Our commitment to quality, innovation and adaptability drives our success,” Piers Hanbury, executive director of apples, pears and category development for Oppy, said in the release. “We’re proud to offer a diverse selection of premium and everyday apples, including Ambrosia, braeburn, Smitten, royal gala, fuji, granny smith, Pink Lady and our signature Envy and Jazz apples.”
Envy apples continue to show strong growth against a flat category, outpacing the industry with a 19% increase in conventional supply and a 77% surge in organic offerings, the release said.
“Our retailers can depend on Oppy to be a partner in their success,” Hanbury said. “With our extensive marketing support and commitment to our expect the world from us promise, they can lean on us to deliver the best in flavor, crunch and eating experience. And at a time when every dollar holds significance for consumers, we believe they deserve nothing less than the crisp satisfaction and superior taste of a freshly harvested apple.”
Oppy says it offers a range of marketing materials to support retailers in promoting its assortment, including shipper units, posters, recipe cards, tote bags, digital and social content.
