T&G launches premium apple variety

T&G Global has launched a new premium apple variety called Joli.

The variety joins the company’s established portfolio of Envy and Jazz apple brands, according to a news release.

Joli, which global consumers will be able to enjoy from 2028 onwards, is the result of over 10 years of innovation, the release said. Developed in Aotearoa New Zealand, Joli is a productive, large, full-flavored bright red juicy apple that appeals to both consumers and growers, with trees producing high-yielding, high-color fruit, according to the release.

“The launch of Joli builds off the success of T&G’s premium Envy and Jazz brands, perfectly complementing them by appealing to a different group of global consumers,” T&G Global Chief Executive Gareth Edgecombe said in the release. “Joli is an outstanding apple with fantastic attributes. It’s a bright shiny large red apple, with a full-flavored balanced sweetness, which bursts with juiciness. Joli’s size and taste profile makes it a perfect everyday premium apple for sharing occasions.”

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For growers, Joli has strong orcharding attributes, including high levels of output and the ability to grow throughout New Zealand, Edgecombe said in the release. In addition,  Joli’s harvest profile balances the premium Jazz and Envy brands, harvesting in mid-to-late March, he said in the release.

Joli is the result of VentureFruit, T&G’s IP management and commercialization business, working closely with innovation company Prevar and Plant & Food Research in New Zealand, which works in collaboration on the world-renowned pip fruit breeding program, to deliver new varieties that meet both current and future market opportunities, the release said.

“We are excited to be a part of this momentous milestone for T&G, VentureFruit and Prevar, as well as the New Zealand industry,” Tony Martin, Prevar’s chief executive, said in the release. “We look forward to supporting the Joli brand’s global growth plans with ongoing technical support in partnership with Plant & Food Research.”

T&G is the global exclusive license holder for growing, marketing and selling the variety branded as Joli, and it plans to plant 67 acres on its own orchards over the next three years, the release said. T&G is also seeking expressions of interest from independent growers across Aotearoa New Zealand to be part of the commercial growing pilot, the release said.

Over the next five to six years, as additional trees become available, T&G will extend the opportunity to growers in other countries, according to the release.