WP Produce leans into Florida avocados

Left to right: Christopher Gonzalez, vice president of sales for WP Produce, Desiree Pardo Morales, vice president of WP Produce and founder/CEO WP’s sister company, Tropical Fruit Box and WP Produce founder Willy Pardo.
Left to right: Christopher Gonzalez, vice president of sales for WP Produce, Desiree Pardo Morales, vice president of WP Produce and founder/CEO WP’s sister company, Tropical Fruit Box and WP Produce founder Willy Pardo.
(WP Produce)

The season for Florida-grown avocados is off to a good start, with promotable volumes available June through August.

Initial reports from growers indicate increased volumes will ship throughout the 2022 season, according to a news release, with stable prices expected, said Christopher Gonzalez, vice president of sales for Miami-based WP Produce.

The company features its Desbry brand of tropical avocados, according to the release, with supplies from Florida and the Dominican Republic.

"We’re seeing increased interest from retail and foodservice customers every year as tropical avocados gain momentum and popularity with chefs and consumers," Gonzales said in the release. "While Florida has lost some avocado production acreage to disease, housing and commercial uses, the Florida avocado industry remains strong and vibrant. We’re committed to partnering with and supporting Florida growers to meet consumer demands, retailer sales goals, and provide substantial economic returns for growers."

 

 

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