Retailers can expect the first New Zealand kiwifruit of the season at the end of April, says Zespri. Shipping vessels are destined for the Port of Philadelphia and the Port of Los Angeles, according to a news release.
The kiwifruit marketer said retailers can expect customized programs, refreshed merchandising displays and promotional programs highlighting the new season to hit stores in mid-May.
Zespri says it has updated its yellow merchandising display to tie into its “Taste the Obsession” consumer digital campaign that includes social, email, video, display advertising, Ibotta promotions, sampling, event activations and more.
“It’s a delicious and nutritious fruit that aligns with consumers’ growing health and wellness needs,” Jeanne Wilson, head of marketing North America for Zespri, said in the release. “To enhance our ‘Taste the Obsession’ campaign, we will be introducing our Zespri KiwiBrothers to America. The dynamic duo of SunGold and Green brand characters will start their journey through social media, connected TV, audio streaming and events.”
Zespri noted that SunGold kiwifruit is making Good Housekeeping’s 2024 Best Snack Award list in the Powerhouse Produce category.
“We’re thrilled to be recognized for our commitment to growing our kiwi for taste, not just size or yield. And it’s an honor to have health professionals continue to endorse Zespri SunGold Kiwifruit as a remarkably healthy and delicious snack,” Wilson said.
