AeroFarms, a supplier of microgreens to the U.S. retail market, announced the launch of its newest microgreen — Micro Bok Choy.
AeroFarms’ Micro Bok Choy is the first of its kind in U.S. retail, delivering a unique and versatile flavor for everyday meals, according to a news release. The mild and sweet flavor of Micro Bok Choy serves as a perfect complement to sandwiches, stir-fries, smoothies and tacos, while its texture and bite-size appeal create an ideal lettuce substitute for center-of-the-plate salad greens, the grower said. The company’s new microgreen is available for purchase at leading retailers nationwide, including Whole Foods Market, Giant Food and H Mart.
Micro Bok Choy joins the company’s portfolio of seven microgreen products that deliver an exciting culinary experience across a wide FlavorSpectrum. Each product coincides with a color on the company’s FlavorSpectrum, that represents a specific flavor profile. For example, cool blue colors deliver sweet and mild notes, while reds exude a bold and zesty kick. Micro Bok Choy is categorized as “purple” in the FlavorSpectrum, signifying a mellow, clean flavor with hints of sweetness, the release said.
“At AeroFarms, our obsession with flavor fuels our innovation, but nutrition is our true passion. Microgreens contain four to 40 times more nutrients than their mature vegetable counterparts,” said Molly Montgomery, CEO for AeroFarms. “It’s not only the quantity of calories that you consume that is important, but the quality of calories. Microgreens, including our new Micro Bok Choy, are a nutrient-dense source of essential phytonutrients, vitamins and minerals that can elevate taste and nutrition at every meal.”
The company says all AeroFarms microgreen varieties are grown and packaged at the company’s indoor vertical farm located in Danville, Va. AeroFarms’ microgreens are grown using AeroFarms’ patented aeroponics technology and use 90% less water and 230 times less land than traditional farming. No pesticides are used on the plants, eliminating the need to wash before eating. When consumers choose to include AeroFarms’ microgreens in their daily meal plan, they can feel confident they are choosing greens that are both highly nutritious and sustainably grown, the release said.
Today, AeroFarms owns more than 70% of the U.S. retail market share for microgreens, the company said. To find AeroFarms’ Micro Bok Choy and the company’s portfolio of microgreens at a store nearby, visit aerofarms.com/store-locator.
