Bako Sweet says it will unveil its latest innovations at the International Fresh Produce Association’s Global Produce and Floral Show in Atlanta this month.
Attendees can visit booth No. B1553 to get an exclusive first look at Bako Sweet’s new white and purple Single Sweets and learn about the brand’s vision for the future of sweetpotato shopping and consumption, according to a news release.
Bako Sweet said it continues to meet the needs of the ever-evolving shopper with a focus on innovation and health-conscious products. The brand said it is diving deep into the future of sweetpotatoes by researching emerging consumer preferences and working on new product offerings.
One of Bako Sweet’s standout initiatives is its heart-health promotion, designed to engage shoppers early and make a lasting impact, the release said.. Bako Sweet said it has long offered heart-healthy products, carrying the Heart-Check Certification from the American Red Cross, which highlights the natural health benefits of sweetpotatoes and helps shoppers easily identify nutritious choices.
Bako Sweet said it is rolling out new merchandising display bins by January 2025 to support retailers, ensuring stores are prepared for an influx of health-conscious shoppers. Additionally, in February the brand will release hot pink and light pink packaging for its sweetpotatoes in alignment with Heart Health Month, offering a visual cue for shoppers looking for nutritious and heart-healthy options, the release said.
“We are thrilled to showcase our latest Single Sweets and heart-health initiatives at the Global Produce and Floral Show,” said Susan Noritake, director of sales for Bako Sweet. “We believe the future shopper of sweetpotatoes is looking for more than just great taste — they want products that align with their values — whether that’s heart health, convenience or innovation. We’re proud to be at the forefront of meeting those needs.”
