BDA/Dorot Farm is launching a new yellow carrot program, supplied directly from its farms, according to a news release.
“Yellow carrots have become trendy, and we’ve received many requests for a program that ensures year-round availability,” says Ami Ben-Dror, CEO of BDA/Dorot Farm. “Yellow carrots offer a unique flavor and are highly demanded by high-end restaurants and chefs specializing in diverse cuisines.”
The new yellow carrots will be available in 25-pound and 50-pound packs for foodservice and fresh-cut use, as well as 5-pound and 2-pound retail bags for supermarket chains.
This new line joins Dorot Farm’s rainbow carrot program and jumbo and cello carrot programs, already featured in many restaurants and gourmet kitchens.
“Our vision is to stay ahead of market trends and continuously meet the needs of BDA/Dorot Farm’s customers,” Ben-Dror says.
The Dorot Farm team will be at the International Fresh Produce Association’s Global Produce and Floral Show in Anaheim, Calif., Oct. 16-18, where they’ll meet with customers, colleagues and industry partners to highlight upcoming innovations and emerging produce trends.
