Fort Lauderdale, Fla.-based Chiquita is debuting the all-new Sunburst Gold Pineapple.
The enhanced variation of the pineapple features a sweeter flavor and will come in redesigned boxes with neck tags featuring Chiquita’s iconic blue sticker overlayed on a golden backdrop, according to a news release. With a commitment to efficient supply chains, Chiquita will distribute the premium pineapples to select retailers throughout the country later this month, the release said.
“At Chiquita, we’re always looking for new and exciting ways to provide consumers with innovative and delicious fruits, while ensuring that we are producing high-quality, sustainable products,” Jamie Postell, vice president of sales for Chiquita North America, said in the release. “Additionally, our commitment to efficient supply chains will ensure a smooth delivery process for all customers and ultimately, the end consumer.”
Chiquita says its Sunburst Gold Pineapple provides natural sugars and essential nutrients making it the perfect snack to maintain energy.
“At Chiquita, our mission is to bring consumers both delicious and nutritious fruits, which is why we are incredibly proud to introduce our new premium Sunburst Gold Pineapple, a testament to that commitment,” Tina Varjabedian, head of global communications for Chiquita, said in the release. “From a delicious smoothie or quick snack to a satisfying salad or dessert, we’re looking forward to seeing the different ways our fans enjoy the new Sunburst Gold Pineapple; we know it’s as good as gold!”
