Lunchables, in partnership with Fresh Del Monte Produce Inc., has entered the produce aisle for the first time.
Lunchables is now offering fresh fruit elements, including pineapple, clementines, grapes and apples, according to a news release.
Starting in August, Lunchables with Fresh Fruit can be found in the produce section of select grocery retailers in the South Central region of the U.S., the release said.
The new product line is set to deliver a delicious, wholesome and convenient solution to power kids forward throughout the day, while getting them accustomed to eating fruits by showing up prominently in a product they already know and enjoy, the release said.
Lunchables with Fresh Fruit is the latest example of the brand’s desire to offer more better-for-you options, according to the release.
After seeing a 500% increase in social media searches for “Lunchables with fruits and vegetables” in the past year, Lunchables with Fresh Fruit debuts just in time for the back-to-school season and features the brand’s two best-selling Turkey and Ham Cracker Stackers varieties alongside Fresh Del Monte’s preferred fruit offerings, the release said. Lunchables with Fresh Fruit provides a protein-packed option for lunch, snack-time and beyond.
“At Kraft Heinz, we are transforming through innovation by making bigger bets to fuel growth and create new products for our fans,” Naor Danieli, director of marketing for Lunchables, said in the release. “Lunchables with Fresh Fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs. Teaming up with Fresh Del Monte helps accelerate the innovation our brand strives for, lending its expertise in fresh produce to expand the delicious, buildable and real food experience we provide for kids.”
The debut of Lunchables with Fresh Fruit is the latest example of the brand’s broader commitment to improving its nutrition profile to ensure consumers’ evolving needs are met, the release said.
Earlier this year, Lunchables announced its entrance into schools with two products that meet National School Lunch Program guidelines, the release said. The brand said it also has a continued focus on reducing sodium, sugar and saturated fat within its products. Most recently, Lunchables reduced the salt and oil ingredients in its crackers, according to the release.
“We see the partnership to introduce this evolution of Lunchables as a true game changer for children’s nutrition,” Melissa Mackay, vice president of marketing for Fresh Del Monte, said in the release. “By bringing together the freshness and quality that Fresh Del Monte fruits are known for with the convenience and fun of Lunchables, we have a real opportunity to change kids’ perspectives around fruits, ideally helping to make fruit consumption second nature to younger generations. It aligns closely with our mission to inspire healthy lifestyles and provide wholesome and convenient products to everyone.”
To learn more about the new offering and the Lunchables brand, follow its Instagram page, @lunchables.
