Nature Fresh Farms’ Hiiros tomatoes have been named “Best Snacking Tomatoes” in the Powerhouse Produce category of Good Housekeeping‘s 2024 Best Snack Awards.
“We were blown away by the rich and bold umami flavor on Hiiros tomatoes during our evaluation,” Stefani Sassos, nutrition director for the Good Housekeeping Institute, said in a news release. “Not only did the superior flavor and juicy texture stand out to our judges, but we appreciated that the snack is grown in optimal conditions year-round, giving shoppers access to fresh and flavorful produce at any time of the year.”
Good Housekeeping’s in-house registered dietitian and team of food and nutrition experts in the Good Housekeeping Institute’s nutrition lab analyzed ingredient lists, nutrition fact labels, packaging claims and flavor profiles of hundreds of snacks, the release said. Consumer testers weighed in on taste and provided additional analysis.
The choices focus on innovative snacks in the food space that meet Good Housekeeping nutritional criteria, such as caps on per-serving calories, sugar and sodium, the release said.
“We’re thrilled to be honored with this recognition by one of the most prestigious consumer snack awards in the U.S.,” Krysta Markham, communications and content manager for Nature Fresh Farms, said in the release. “Hiiros truly have a depth of flavor unlike any other snacking tomato, and we’re glad to see that top taste testers agree.”
To take advantage of the growing notoriety of Hiiros tomatoes, the brand recommends that retailers use Nature Fresh Farms display bins, which highlight the characteristics that earned Hiiros the award, the release said.
Related link: Good Housekeeping’s 2024 Best Snack Awards
