Thermal, Calif.-based North Shore Living will promote its new Counter Culture product at the International Fresh Produce Association’s Global Produce & Floral Show.
Counter Culture seamlessly integrates the food section and the home like never before, the company said on the IFPA show website.
“Best described as an ‘herb home,’ Counter Culture comes in a permanent vessel, designed to act as home decor with a purpose,” the company said. “Once the colorful tote is removed and recycled, consumers are left with a sleek, water-ready base that houses the Original Trio. The product is intended to be refilled by the consumer in order to minimize waste and maximize use.”
The company will exhibit at booth No. 2397 at the IFPA Global Produce & Floral Show, set for Oct. 19-21 in Anaheim, Calif.
