Hailey, Idaho-based ProSource Produce, a shipper of fresh potatoes and onions, has introduced new Idaho russet packaging as part of an overall company growth and development strategy.
The black bags are available in 3-pound, 5-pound, 8-pound, and 10-pound clear or tinted poly, according to a news release. Mesh bags will be available in a few weeks, the company said.
ProSource also recently announced their new Sweet Onion carton which shares the same graphics and brand elements.
“One of our goals in 2021 is to continue market penetration for the ProSource brand in both potatoes and onions,” Ryan Popke, director of retail sales, said in the release. “We’re building on our tremendous success in the foodservice sector by expanding our reach into the retail and wholesale segments of the fresh market.”
“The bag design is purposeful in so many ways,” Ralph Schwartz, director of new project development, said in the release. “With premium positioning and a very clean appearance, this bag will help create identity and attract consumers to the fresh potato category, especially with small to medium sized retailers.”
ProSource plans to introduce red, yellow, and non-Idaho russet bags in July, just in time for the start new crop in the Midwest, the release said.
