For the sixth consecutive year, Aldi fans voted for products that should be on everyone’s weekly shopping list in the 2024 Fan Favorites survey.
The annual survey reveals 13 Aldi items shoppers nationwide love the most, allowing new shoppers to understand why the discount grocer has built such a dedicated following, the company said in a news release.
Three produce items made this year’s list:
- Park Street Deli Hummus
- Fresh and Fabulous — tri-colored peppers
- In a Pinch — Little Salad Bar Chicken Ceasar Salad Bowl
“We constantly monitor consumer patterns and feedback to not only help us stay on trend but also predict what items customers will love,” said Chantel Hailer, Aldi director of buying for trends.
Related link: Learn more about the 2024 Aldi Fan Favorites
“There is a lot of Aldi love out there, and the Fan Favorites survey gives our shoppers a chance to share feedback on their go-to products,” said Scott Patton, Aldi vice president of national buying. “We want to offer our gratitude to the loyal Aldi Fans who take the time to cast their votes and share their thoughts. This year, we introduced a new survey category, Aldi Encore — and we’re using the results to determine what we bring back to our shelves. Listening to customer voices is just one of the ways we remain a leader in the private label space and cultivate shopper loyalty.”
Aldi said it also partnered with DoorDash to give away an exclusive reusable Fan Favorites tote bag and offer 40% off Aldi DoorDash orders of $45 or more, with a maximum savings of $35. Shoppers simply need to add to their cart and purchase a 2024 Fan Favorites product anytime now through Oct. 21, according to the release.
