Albertsons Cos. says it has simplified its rewards program for the retailer’s 38 million loyalty members.
The “for U” loyalty program is now a single points-based system, featuring double the time to earn points and a new automatic cash-off option for savings, among other benefits, according to a news release.
“Our loyal for U members are at the heart of our business, and we are continuously working to help them bring more to the table and foster lifelong customer relationships,” Sean Barrett, chief marketing officer for Albertsons Cos., said in the release.
The for U loyalty program is free and available to all customers who shop at Albertsons Cos. stores, including Safeway, Albertsons, Shaw’s, ACME, Jewel-Osco, Randalls and Vons. New for U members can sign up through the store website or app and will immediately earn $5 off their next in-store or online purchase of $25 or more of qualifying items, the release said.
Updates to the for U loyalty program include:
- A single points currency to earn and use — Members enrolled in for U earn one point for every $1 spent on qualifying purchases. For every 100 points earned, members can redeem points for discounts on select groceries and gas, where available.
- Double the time to earn and build points total — Members now have two months earn and redeem points.
- Automatic cash off — A new automatic cash-off option allows members to opt-in and automatically convert points into cash-off savings at checkout. Customers can still use the other points redemption options, such as discounts on groceries and gas.
Albertsons Cos. says for U members can save up to 20% weekly with personalized deals, digital coupons, a birthday treat and a free monthly item.
In addition to the for U loyalty program, the retailer also offers customers a personalized shopping experience through its optional paid subscription program, FreshPass.
With FreshPass, shoppers will find additional savings on grocery delivery, points that do not expire, double points on Own Brands including Signature SELECT, O Organics, Open Nature and Lucerne, along with many other exclusive benefits.
FreshPass is available for $99 a year, or $12.99 per month, and offers unlimited free delivery on orders $30 or more, $5 monthly credit for annual subscribers, five percent off O Organics and Open Nature products.
