The Packer’s 2022 Fresh Trends survey reveals that 55% of more than 1,000 consumers surveyed last fall said they purchased fresh apples in the previous 12 months. That level of consumer purchases is even with grapes and not far behind bananas, which at 63% were the fresh produce commodity purchased by the most consumers in the Fresh Trends survey.
Sixty-one percent of consumers earning more than $100,000 per year said they consumed apples in the previous 12 months. That compares with 59% for consumers earning between $50,000 and $99,999 per year, 54% for those shoppers earning between $25,000 and $49,99 per year and 44% of those earning less than $25,000 per year.
By gender, The Packer’s 2022 Fresh Trends survey indicated 48% of males said they purchased apples, compared with 60% of females who said they purchased apples in the previous 12 months.
The percentage of shoppers with kids who said they purchased apples was 53%, compared with 56% of shoppers with no kids who said they purchased apples.
Midwest shoppers were the most frequent consumers of apples, with 61% reporting purchases, compared with 56% in the West, 50% in the South and 53% in the Northeast.
Older consumers were the best consumers of apples, with 61% of shoppers over 60 years old reporting apple purchases, compared with 60% of consumers from 50 to 59 years old, 49% of consumers from 30 to 39 years old and 42% for shoppers aged 18 to 29 years old.
By ethnic background, The Packer’s 2022 Fresh Trends survey found 60% of Asian consumers said they purchased apples in the previous 12 months, compared with 58% of white consumers, 41% of Black/African American consumers and 51% of Hispanic consumers.
