Avocados From Mexico says it is gearing up for the Big Game by partnering with legendary tight end and four-time NFL champion Rob Gronkowski in its national shopper campaign to help fans prepare for their game day celebrations.
AFM will once again take its national shopper campaign “to the end zone for the Big Game” with a bowl of guacamole made with avocados from Mexico, according to a news release.
Avocados from Mexico are “#AlwaysGood,” bringing the good times and good taste to any game day celebration, the release said, adding that the Big Game is the largest occasion for avocado consumption, with retailers experiencing an average 15% lift the week of the event compared to the prior week.
“Everyone knows it’s simply not game day without guac — and the key is having enough to go around. According to a recent study, when more avocados are merchandised on the produce floor in branded Avocados From Mexico displays, there’s an average of a 25% increase in unit sales,” AFM said in the release.
As part of the brand’s national shopper marketing campaign, in-store displays will feature Gronkowski getting ready for game day with his favorite “Gronkamole” recipe featuring buffalo sauce, according to the release. Life-sized standees, branded packaging and promotional displays with the guac-loving, Buffalo, N.Y., native will show consumers that no matter their guac style, it’s “Always a Good Bowl” with Gronk, AFM said.
“Now that I’m watching the Big Game instead of playing in it, I’m especially excited to enjoy the full experience and help other fans level up their game day celebrations with Avocados From Mexico,” Gronkowski said in the release. “Food is such a huge part of what makes game day so fun, and I love incorporating Avocados From Mexico into sharable dishes that bring the good times. And you know I have to bring the heat off the field just as much as I did on the field. My spicy buffalo ‘Gronkamole’ is a guaranteed way to get your entire crew fired up.”
Starting in January, AFM said the campaign will remind shoppers why avocados are an essential Big Game snack. The brand said its playbook includes:
- Free Big Game-themed in-store displays, thematic packaging and digital toolkit solutions — Grocers and retailers will be able to request Big Game-branded displays, thematic packaging featuring a rebate offer and digital toolkits. Available while supplies last.
- Big Game savings — Customers can get $1.50 rebate when they buy four Avocados From Mexico items.
- Exciting prizes — During the promotion, shoppers will have a chance to win “Gronk-tastic “prizes.
- “Nothing is better at a Big Game party than a snack that’s fresh, flavorful and good for you,” said Stephanie Bazan, senior vice president of commercial strategy and execution for AFM. “Based on sales trends leading up to the Big Game, we know that football fans look forward to the quality and taste we bring to the table every year. That’s why we’re thrilled to team up with Gronk to enhance the shopper experience and offer retailers the tools they need to drive demand for fresh avocados.”
Retailers can sign up now for their free Big Game displays and packaging featuring Gronkowski, available while supplies last, the release said.
