AWG Partners with Relex to Boost Freshness and Supply Chain Efficiency for 3,500 Stores

By replacing manual processes with Relex AI, Associated Wholesale Grocers plans to optimize its supply chain to improve in-stock levels and deliver fresher products to its 33-state retail network.

Associated Wholesale Grocers
Associated Wholesale Grocers says that implementing Relex will deliver the scalability and automation needed to improve forecasting accuracy, reduce waste and directly enhance member store performance.
(Photo courtesy of Associated Wholesale Grocers)

Associated Wholesale Grocers Inc. has selected Relex Solutions to optimize distribution center forecasting and replenishment, including fresh optimization, across its network.

A cooperative food wholesaler to independently owned supermarkets, AWG plans to implement the Relex artificial intelligence-driven forecasting and replenishment solution to replace its legacy in-house proprietary systems and manual processes.

AWG says it works to balance freshness, availability and cost efficiency across diverse demand patterns, adding that Relex will deliver the scalability and automation needed to improve forecasting accuracy, reduce waste and directly enhance member store performance. By ensuring the right products are available at the right time, AWG says its members can provide a superior shopping experience, resulting in increased customer satisfaction and higher sales across both fresh and center store categories.

The unified platform is intended to improve visibility across the supply chain, enabling timely, data-driven decisions and closer collaboration with member stores and suppliers. AWG says these capabilities will help it adapt rapidly to business changes, lower costs and elevate member satisfaction within a more reliable and high-performing environment.

“As we continue to scale our operations, we needed a partner with deep expertise in both wholesale and fresh optimization around demand forecasting and replenishment,” says Tye Anthony, chief merchandising and marketing officer for AWG. “Relex’s unified and scalable platform provides AWG and our members with optimal in-stock positions and fresher products and a more responsive, data-driven supply chain. This partnership between AWG and Relex ultimately ensures that our members’ customers benefit from the highest quality products and a superior shopping experience.”

“We are proud to support AWG’s mission to provide independent grocers with the tools they need to compete favorably in all markets served,” says Doug Iverson, Relex Solutions’ senior vice president for North America. “Our collaboration helps AWG drive freshness and availability at the lowest possible cost, empowering their independent members with the right products in the right place at the right time.”

AWG serves 1,100 member companies and 3,500 locations across 33 states from nine wholesale division support centers. The company says it plays a critical role in supporting the success and competitiveness of independent grocers throughout the U.S.

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