B&R Stores Inc., the grocery operator behind banners including Russ’s Market, Allen’s, Super Saver and Cash Saver, has introduced Simbe’s Store Intelligence platform, powered by the autonomous shelf-scanning robot, Tally, to select locations in Lincoln, Neb. By capturing real-time, shelf-level data on product availability, pricing and placement, Simbe’s Tally provides B&R store teams the visibility to respond faster and elevate the shopper experience, according to a news release.
B&R Stores manages thousands of SKUs across fresh, center store and specialty categories. In the high-traffic, fast-moving environment, maintaining shelf consistency means shoppers easily find the items they need at the accurate price.
“We are committed to delivering the highest-quality shopping experience, and Tally is a powerful tool that helps our associates do that more effectively every day,” says Marty Jarvis, director of marketing for B&R Stores. “This technology eliminates repetitive manual audits so our teams can spend more time serving customers, keeping shelves stocked and ensuring products are accurately priced.”
Freeing Up Associates, Raising the Bar In-Store
Store associates typically spend up to 30 hours per week on manual inventory tasks, which are time-consuming, error-prone and consistently cited as a top driver of attrition. Tally automates these responsibilities so associates can focus on the work only they can do: replenishment, store execution and personalized service. In fact, 90% of store managers say Tally makes their jobs easier, and 99% of shoppers are as or more likely to return after seeing robots in-store, according to Simbe.
“B&R Stores has built a strong reputation by investing in both its customers and store teams,” says Negar Ballard, senior director for Simbe. “Bringing real-time shelf intelligence into daily operations gives associates better tools to maintain the high standards B&R’s shoppers expect.”
Simbe says Tally is built with human-centered design principles — quiet, unobtrusive and purpose-built for busy store environments, automatically pausing for or rerouting around shoppers. Recently, Tally became the first retail technology robot to achieve UL 3300 certification, which validates its ability to operate safely and reliably in dynamic, public-facing retail settings.
B&R Stores joins a growing list of retailers deploying Tally to optimize shelf visibility. Simbe’s platform is deployed across 10 countries and trusted by retailers across grocery, club, home improvement and more, the company says.


