The California Table Grape Commission has three new commercials airing in the U.S. and key export markets as part of the Go with Grapes from California Every Day campaign.
The 15-second spots focus on California as an origin of the grapes, snacking, or health attributes of the grapes, according to a news release from the commission.
The U.S. commercials are running on social media platforms and online content providers, according to a news release.
“The commercials are vibrant and lighthearted and in a simple way communicate grapes’ centrality in snacking and heart health while reinforcing that the best grapes are grown in California,” Kathleen Nave, president of the California Table Grape Commission, said in the release.
Consumers in export markets will see the commercials in different venues. In South Korea, the commercials are being shown on screens in subway stations, malls and surrounding outdoor areas. In Australia, New Zealand and the Philippines, the ads are on social media channels. In Japan and Taiwan, the commercials are in-store near grape displays and on retail digital screens and billboards, according to the release.
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