Contest seeks next-level salad shakers

Little Leaf Farms has partnered with influencer The Fitness Marshall to call on consumers to show off their best “salad shake” for a chance to win $10,000.

Little Leaf Farms and The Fitness Marshall, Shake Your Salad
Little Leaf Farms has partnered with The Fitness Marshall to call on consumers to show off their best “salad shake.”
(Photo courtesy of Little Leaf Farms)

Little Leaf Farms, a brand of packaged lettuce grown through controlled environment agriculture, says it is teaming up with fitness pop star The Fitness Marshall to help consumers shake their way to fresher, better salads in the new year.

The brand said many salad eaters have been known to shake up their salads a time or two, using the tried-and-true method to mix their favorite toppings and dressings for an evenly coated meal. With the “salad shake” making its way into the cultural zeitgeist in recent years, Little Leaf Farms and The Fitness Marshall are encouraging fans to share their unique take on the classic move for a chance to win $10,000, according to a news release.

“The salad shake is a go-to move for anyone who’s found themselves with all the fixings for a salad, but no easy way to combine them for a perfectly blended bite of lettuce, dressing and toppings. Here at Little Leaf Farms, we believe that a base of fresh, crunchy greens is the foundation for salad-shaking success.” said Jeannie Hannigan, senior brand manager for Little Leaf Farms. “Each Little Leaf Farms salad kit includes our fan-favorite baby crispy green leaf lettuce and delicious toppings, which makes them ideal for shaking. We can’t wait to see how our fans get creative with their salad shakes, and we know our salad kits have what it takes to stay fresh through even the most animated moves.”

Through Friday, Feb. 7, at 11:59 a.m. Eastern Time, fans can enter by posting an in-feed video (maximum of 60 seconds) to Instagram or TikTok sharing their most creative ways to shake their salads. Entries must include the hashtag #ShowUsYourShakeContest and tag @LittleLeafFarms to be eligible.

The top five submissions will be shared in a video reveal by The Fitness Marshall on his Instagram and TikTok on Feb. 27, in which he’ll review the best salad shakes and announce the grand-prize winner, the release said.

Little Leaf Farms’ salad kits line launched in 2023 with Crispy Caesar and Southwest varieties. The brand said the first two varieties have grown quickly, with Crispy Caesar now a top-selling CEA salad kit in the Northeast and Little Leaf Farms salad kits becoming a top-seller in New England. It recently expanded the line with the launch of its newest kit flavor, Sesame Ginger, last fall.

The Packer logo (567x120)
Related Stories
The retailer has signed leases for smaller-format stores in Boston, Chicago and Philadelphia.
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Albertsons Cos. has launched the AI-powered Intelligent Quality Control tool that uses computer vision to help distribution center associates more accurately and consistently inspect fresh produce.
Read Next
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Get Daily News
GET MARKET ALERTS
Get News & Markets App