As part of its Fresh Expressionists program, Fresh Express has partnered with actress, cookbook author and mom Tiffani Thiessen, along with registered dietitian and cookbook author Kylie Sakaida, to help demonstrate how fresh, chef-crafted salads can engage consumers who want convenience and culinary inspiration.
The campaign encourages consumers to get creative with Fresh Express salad kits and blends, showing how easy it is to add color, crunch and flavor to everyday meals.
It also aims to help consumers get more of the key nutrients they need for good health from their diets.
“Many consumers today fall short on key nutrients like fiber and potassium, largely because they aren’t eating enough vegetables,” says Sakaida. “Convenience and taste are two of the biggest barriers, which is why ready-to-eat options like Fresh Express can make such a meaningful difference. Fresh Express helps bridge that gap by making it easy to add more greens to everyday meals with no washing, chopping or prep needed. Their wide variety of salad kits makes getting more produce not just simple but exciting and flavorful.”
Through her cookbook, “So Easy So Good,” Sakaida seeks to demonstrate that nutritious foods can be simple to prepare and delicious at the same time.
“‘So Easy So Good’ is about showing that eating well doesn’t have to be complicated,” she says. “I wanted to create recipes that are realistic for busy people: minimal prep, simple ingredients and balanced meals that leave you satisfied.
“Every recipe is designed with a dietitian’s eye for protein, fiber and veggies, but in a way that feels approachable and doable on a weeknight,” she says, adding her favorite recipe in the book is the Blackened Fish Taco Bowl cover recipe that takes less than 30 minutes to prepare.
As for Sakaida’s favorite Fresh Express salad, the American Crunchy Blend is a top contender.
“I recently used it to make a Lemon Balsamic Chicken, Sweet Corn and Avocado Salad that’s light, fresh and satisfying,” she says. “I’m also a big fan of the Mediterranean Herb Chopped Salad Kit, which has kale, cabbage, carrots, chickpeas and feta tossed in a lemon-oregano vinaigrette. I usually add grilled chicken or shrimp for extra protein.”
And when it comes to getting kids to eat their veggies, Sakaida says it shouldn’t be a fight.
“I always say to start small and make veggies taste great,” she says. “Add Fresh Express salads to meals your kids already enjoy, like mixing greens into pasta or serving a salad alongside pizza. When vegetables are flavorful and easy to eat, they become part of the routine rather than a fight.”
Your next read: Star-Powered Produce Shines at IFPA Global Show
