Curation Foods, Santa Maria, Calif., has introduced Yucatan Guacamole Squeeze, in a flexible squeeze pouch that has a one-way nozzle to keep air out and prolong freshness.
The cap and nozzle extends the shelf life to 10 days after opening, helping reduce food waste, according to a news release. The packaging effectively transforms the product from a guacamole to a healthy condiment, expanding the market.
Curation Foods also markets the Cabo Fresh guacamole brand, giving the company 16% of the overall market share of the guacamole category, according to the release. That percentage is likely to increase with the new squeeze guacamole, according to the company.
According to IRI data cited by Curation Foods, retail sales of guacamole products was $389 million for the 12-month period ending in May, an almost 11% increase.
“In introducing Yucatan Guacamole Squeeze, which is available on shelves nationwide now, Curation Foods is primed to see increased market share as a result,” according to the release. “The design offers greater convenience, which research has shown is an offering for which consumers are willing to pay a premium.”
Albert Bolles, a board member of Curation Foods parent company Landec Corp., was appointed CEO of Curation Foods in late May.
“The foundation of our company is driven by innovation with our consumers and customers in mind,” Bolles said in the release. “And often the biggest ideas and impact are achieved by making incremental, smart innovations to existing products.”
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