For the first time this season, Frieda’s is offering a collection of limited-time holiday line of alliums, with pearl onions, cipolline onions and 6-ounce shallots in festive clamshells.
The red labels with gold ornaments are designed to grab shoppers’ attention and drive sales, according to a news release.
“We know that the fourth quarter is a great time to inspire shoppers and make the most of the holidays,” Cindy Sherman, director of marketing and innovation at Frieda’s, said in the release. “Consumers are more likely to leave these décor-worthy items out on their countertops, leading them to use these up faster and come back to your store to repurchase.”
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