Beginning this month, all 163 Giant Food stores will be available on the free Upside app, making the chain in the greater Washington, D.C., region the largest mid-Atlantic grocer to activate Upside, according to a news release.
“At Giant Food, we’re proud to lead in grocery innovation, particularly in how we personalize the shopping experience,” says Ryan Draude, director omnichannel loyalty and shopper marketing for Giant. “Partnering with Upside will help us stand out in a competitive market by delivering meaningful value to our customers every time they shop.”
Upside uses personalized offers in its app to drive customers to brands. The platform also complements loyalty programs by engaging shoppers who aren’t already participating, driving more frequent visits and higher spend, the company says.
“Upside has proven that we drive sustainable growth for retailers like Giant Food,” says Nick Worswick, president of retailer go to market for Upside. “Our partners have seen new customer acquisition — without requiring operational changes. We’re excited to bring that same value to Giant Food and the communities it serves.”
Upside says it connects over 35 million consumers with personalized cash back offers at more than 100,000 grocery stores, restaurants and gas stations nationwide. Its performance-based model has delivered over $1 billion in cash back to consumers to date, according to the company.
The Upside app is free to download on both Apple and Google platforms.
