G&R Farms has debuted redesigned packaging it says is intended to highlight “the premium essence” of its Vidalia onions and increase sales for retailers.
“The redesign presents an illustrated and fresh feel donning a striking new color palette, with an art-like aesthetic,” G&R Farms said in a news release, adding that the packaging still features valuable consumer information and the company’s history.
With the revamped packaging — introduced in coordination with the start of Vidalia onion season — the Glennville, Ga.-based grower set a goal to look different and unexpected in the traditional onion set and create an impulse moment that gets consumers to stop, look and ultimately purchase, according to the release.
“At G&R, we might be a traditional company, but we also are dedicated to innovation in all areas of our business, including marketing. We want to stay relevant and meet our customers where they are,” CEO Blake Dasher said in the release. “We know our packaging is a break from the industry norm, but we also believe it strikes a softer visual brand look that appeals to a broad range of shoppers.
“As the Vidalia season gets underway and consumers get ready for their first bite of the onions they ask for by name, it’s only fitting that our new brand is there to greet them,” Dasher continued.
The new brand look will be available on all package sizes for conventional and organic Vidalia onions, and it will be available year-round on Peruvian onions starting in the fall., according to the release.
About G&R Farms
As a third-generation family farm, G&R Farms began in southeast Georgia with a small farm in 1945. G&R Farms has grown to over 5,000 acres encompassing several crops with a focus on sweet onions, which it has been growing, packing, marketing and shipping for nearly eight decades.
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