Jacobs Farm del Cabo is introducing paper-based clamshells under its del Cabo brand as an alternative to clamshells made from single-use plastic.
The company expects to reduce its plastic waste by half a million pounds this year with the paperboard pack, according to a news release.
“Plastic reduction is an important part of our broader climate change initiative, ClimateLab, designed to both mitigate our impact and help our farming communities develop the tools needed to face the implications of climate change,” Aaron Brookes, director of sales and marketing, said in the release.
“The introduction of paper-based clamshells is part of a steady shift toward more sustainable materials.”
The pint-sized pack is made from 100% recycled paperboard with a plant-based cellulose window that is certified to be compostable commercially and at consumers’ homes, according to the release.
The company is shipping its organic sugar plum grape tomatoes, cherry tomatoes and heirloom medley cherry tomatoes in the new packaging this spring, according to the release.
“Consumers are connected, aware, and are demanding real and tangible evidence of social and environmental responsibility,” Brookes said in the release.
“Now that the tension has begun to loosen between packaging sustainability, functionality and price, we are seeing an acceleration in new product innovation and the promise of greener alternatives.”
Jacobs Farm del Cabo’s plastic reduction strategy extends to its farming methods, according to the release, and the company is exploring alternatives to plastic mulch.
At its Northern California farms the company deals with weed seedlings through a high-heat “flaming” process, and is conducting similar steaming process trials at its organic basil greenhouses in California, according to the release.
