Crunch Pak and Alpine Fresh have partnered to launch a first-to-market Bluey branded blueberry program.
Launching at the end of August, shoppers will find fresh blueberries featuring Bluey, one of the world’s most beloved entertainment properties, on specially designed pint packaging created to bring added fun and familiarity to the produce department, according to a news release. Building on the momentum of Crunch Pak’s Bluey organic apple program, the blueberry launch expands the character-driven fresh produce platform into the berry category at retail.
The collaboration brings together Crunch Pak’s expertise in licensed produce programs and Alpine Fresh’s commitment to delivering premium-quality blueberries, creating a product designed to engage families, encourage consumption and stand out at shelf through fully integrated packaging.
“Bluey has become a trusted favorite among families, making it a natural fit for the fresh produce category,” says Jay Zimmerman, licensing and innovation manager for Crunch Pak. “Our goal is to create products that make healthy choices more engaging for kids while providing retailers with innovative programs that capture shopper attention and drive excitement in the produce aisle.”
The Bluey blueberry pints are designed to offer parents a nutritious snack option while providing children with packaging featuring characters they know and love. Unlike a standard sticker application, the program uses a custom top-seal film that integrates Bluey artwork directly into the package design, creating a more premium, ownable presentation and helping the product command attention in the refrigerated berry set.
“Bluey is one of the most recognizable family brands in the marketplace today, making it a powerful vehicle for driving consumer engagement in fresh produce,” says Ashley Yager, director of marketing for Alpine Fresh. “This partnership provides retailers with a unique merchandising opportunity that differentiates the berry category, attracts young families and reinforces the value of fresh fruit as an everyday choice for families. We’re proud to work alongside Crunch Pak to bring this innovative program to market and make it available to retail partners looking to add excitement to the berry set.”
Licensed produce programs continue to create opportunities for retailers to differentiate their assortments and connect with family shoppers. Through this partnership, Crunch Pak and Alpine Fresh aim to inspire more produce purchases while delivering a fun, engaging shopping experience.
