Japan grants market access to California plums

The U.S. Department of Agriculture announced that Japan has granted market access for California plums.

pr_organic-peach-plum-nectarine.jpg
pr_organic-peach-plum-nectarine.jpg
(File photo)

The U.S. Department of Agriculture announced that Japan has granted market access for California plums. Eliminating the phytosanitary barriers keeping California plums out of the Japanese market required multiple rounds of technical negotiations that were somewhat hampered by the COVID-19 pandemic.

The California Fresh Fruit Association would like to extend its appreciation to the USDA Animal
Plant Health Inspection Service and Agricultural Research Service’s negotiators and experts, as well as the Fresno County and Tulare County Agricultural Commissioner offices for their invaluable contributions to this process.

There will be strict packing and fumigation protocols in place but given the success of the existing California nectarine program for Japan, California stone fruit exporters have already demonstrated a commitment to meeting Japan’s requirements.

“Trade barriers threaten the health and viability of the industry. This represents a significant opportunity for California plums, as Japanese consumers value premium fruit and recognize California fruit’s superior quality.

As the global economy rebounds from the COVID-19 pandemic, expanding market access will continue to be critical to the industry’s success,” said Ian LeMay, CFFA President.

The Packer logo (567x120)
Related Stories
The retailer has signed leases for smaller-format stores in Boston, Chicago and Philadelphia.
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Albertsons Cos. has launched the AI-powered Intelligent Quality Control tool that uses computer vision to help distribution center associates more accurately and consistently inspect fresh produce.
Read Next
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Get Daily News
GET MARKET ALERTS
Get News & Markets App